• Deloitte
• 09 Aug, 2019

Before classes start up again this year parents and students will be doing some serious shopping: More than her of all school-related spend occurs In the summer and early fall. This Intense period of Interest In a wide range of products Is a powerful opportunity for brands. How can marketers make the most of it? What should they expect to be different—and the same—In 2019? Here are seven key back-to-school trends that brands of all types should watch closely:
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